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Today’s homebuyers begin their search online and use the Internet to preview homes. They are hunting for listing, neighborhood and home buying information, but that is not all. Research is just the first step.
Today our product consumption and purchases primarily occur online. And while we know Ebay and Amazon are great alternatives to mall shopping, most buyers do not purchase a home online, sight unseen. They want to walk through the home, get a sense of the lifestyle it offers and imagine what it would be like living in it.
￼At Realty World we built an in-house system to unite the tried- and-true Open House with cutting-edge technology. We send our scheduled open houses to over 40 national websites displaying showing times and information.
We also feature your home on top real estate search sites like Yahoo.com, Zillow.com, Trulia.com and Homes.com. This powerhouse combination of featured exposure and our Open House Syndication Program puts your listing heads above the rest, increasing your exposure to more than five times the number of interested buyers.
FACT: Today’s homebuyers start their property search online. And one in every seven searches are done on a mobile device. At Realty World, our focus is to maximize your property’s exposure to the fastest growing segment: mobile.
Yes, homebuyers do lots of research online. But they still insist and thrive on getting in their car at all hours of the day, any day of the week to personally check out homes and neighborhoods. Wouldn’t it be great to put your home’s information right in the car with them?
With Realty World’s Mobile Connect, you can. The yard sign in front of your home will contain instructions for buyers to get detailed information about your property by sending a text message or scanning a special QR (Quick Response) code. Your home’s listing information and photos will be automatically sent to their cell phone. In real time.
And then we will have that potential buyer’s mobile number, so we can follow up, answer any questions or schedule a tour.
The Social Community
Community — a shared social network with common interests and values — is at the heart of our lives. So much of our communal world has moved into the online medium, enabling us to connect, correspond and follow our social network in new ways.
A Community is also a focal point of the real estate process for buyers. Not only do they purchase a home based on the community and lifestyle they are looking for, they also rely heavily on the opinions of their shared network. With over two-thirds of the world’s population visiting social networks or blogging sites, (Nielsen Online) consumers today are more likely to make a purchase based on the reviews, interests and opinions from people within their sphere. At Realty World we utilize online social media networks to market your property and make it easy for buyers to share your home with loved ones. This sharing process can increase their interest in your home and reach homebuyers who are searching through social media for the right place to build their lives.