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We live in the digital age of multi-media channels. Consumers are gravitating to mobile media usage and often consume from multiple mediums at one time. Today there are more than 1 billion unique users visiting YouTube each month. Today’s homebuyers are an empowered consumer generation that does their homework ahead of time. They search, research, watch, visit, try, purchase and review.
Why Video Marketing?
With over nine out of ten homebuyers beginning their search online and 70% of home shoppers using video to tour a home, video marketing is key to reaching the largest audience. Showcasing a home through video marketing gives homebuyers a sense of the features and lifestyle that cannot be conveyed through description or even photos. Over 86% of home shoppers use video to learn more about a community and 68% of viewers share video.
Video has become key in the home buying process when considering a home and sharing it with their advice network, plus its very successful in generating drama and emotional involvement in the property before the buyer even steps foot in the door. Video is also one of the most effective and viral marketing options to reach out of area homebuyers looking to relocate or purchase a vacation home.
We’ve been implementing video tours of our properties since 2012, and as “early adopters" of this technology we have found that when marketed with a stunning high-definitiion video our properties usually sell for a higher percentage over asking than without. We’ve also noticed that the properties we market with our videos have much higher levels of showing traffic meaning prospective buyers are more likely to tour properties that they see in video!
Our Video Marketing utilizes a professional team of videographers, editors and creative designers to create a true video of your home. Our team will develop, script, oversee and facilitate the production of a listing video that gives homebuyers the best picture of the property, illustrates the special features buyers are looking for and entices them to come by for a visit.
Realty World is on YouTube!
In addition to posting our videos on our website, we also have them hosted on YouTube which is the second largest search engine (next to Google itself) with over 1 billion unique users visiting each month (80% of which comes from outside the US) and over 6 billion hours watched each month!
And, since YouTube is owned by Google, using video to market your home on the internet is extremely powerful as Google ranks video content above all else for SEO purposes, meaning a video of your property will show higher in Google search rankings compared to other internet marketing strategies.
With our unique YouTube channel (www.YouTube.com/EagleHomeGroup) we broadcast your home to over 1-billion unique visitors each month!